Are you looking for ways to connect with your market in 2019? There are always new approaches to reach clients you didn’t think you would. You can use your secure WordPress hosting to help reach more customers through blog posts and other online media. Learn more about how blogging and creativity can boost your sales and connect you to more customers.
Be Real. Be You.
Showcase your personality through social media outlets such as Facebook, Instagram, and Twitter. Having a presence online can help show your customers that you care about their input and opinions on the products or services you are selling on your website. When they comment on your posts, you can have a deeper connection with your customers. This can also help you understand any of their complaints and help your business do better in the future.
However, you don’t want a fake business persona that people can see right through. This is where being yourself can help you network more customers or clients for your own benefit. By portraying your real self to your customers or clients, you can make them feel like they can relate to you and your business.
You want your customers to feel a connection to you and your business because this will help them stay loyal to your business. If you have several competitors in the area, having a high amount of loyal customers can be the difference between a good or bad profitable year.
Blogging for Sales
There are several reasons why small business websites should create a blog on their website in 2019. If you haven’t already created one, here are a few reasons why blogging can increase your sales. Maintaining a blog on your website can take up a lot of time and money if you hire a freelance writer to create content for your business website. So, why do so many businesses have blogs on their business websites? Despite what some might think, having a blog on your website can be very beneficial to your business.
Having valuable and interesting content on your website creates more traffic and customers for your business. Your readers will want to continue to read the intriguing information you are giving them, especially if you post blogs consistently. Your readers will keep coming back for more, therefore, they will be on your website where they will see all the new services or products you are selling.
Of course, having a blog also comes with the added benefit of your customers trusting your business over your competitors. By staying giving them updated information about your business, they can see how knowledgeable and helpful you are to your customers. They will start to think you care about them as people and not just faceless clients because you are talking to them through your blog. Some businesses actually talk to their clients with all the comments and questions your customers will have after they read your weekly or bi-weekly blog post.
Authenticity in Writing
You can connect with your market audience in 2019 by simply being yourself. People want blogs or content on websites that are real and have your own personal touch. They don’t want business rumblings that will bore them and make them click off your website. Instead, they want relatable content that will have them scrolling through your whole website and eager for more content.
Use your conversational, authentic voice that will make an impression with all of your clients. Clients who read business blogs or other content that doesn’t have some kind of authentic voice can make them forget or become bored with the material.
Authenticity can be essential in connecting with your customers because they will respond positively to people who feel more real to them. You can also put your own unique personality to your website to help stand out from your competitors. Creating a business website that portrays a side of you will help you gain more attention from customers you didn’t have before.
Be More Creative
Being creative always has its advantages in getting people’s attention. So, find a new way of speaking to your customers in 2019 by being more creative than your competition. Being unique makes your stand out from the crowd. Therefore, try to find out ways your business website can stand out from others.
Paying a professional expert to customize your website in a more creative fashion or adding unique content to your blogs can make you stand out from your competitors.
Making one simple change every so often to your business can make a difference. Whether you start a video blog on your blog next month or coming out with a new Logo, it can make you gain new clients and keep your current clients loyal to your business.
If you have any questions concerning WordPress, contact All Things BionicWP. We are always there to answer your questions concerning WordPress.