The goal of most websites, regardless of overall purpose, is to attract visitors. Whether you are selling a product or service or simply starting your own blog, attracting site visitors, also referred to as traffic, increases your outreach and potential customer or fan basis. However, in order to do this, you need to be able to increase your Google ranking.
Google algorithms can be rather complex. This is especially true for those who do not have an extensive technically-savvy background. However, if you want to help increase your ranking, there are a few parts of the Google algorithm you should take a special interest in.
Importance of SEO
Search engine optimization, or SEO, is a great way to help increase the quality of your online content. SEO is basically a set of guidelines that help to optimize your website for search engines which, in turn, helps to improve your overall ranking.
SEO goes beyond helping to increase your rankings. It helps to promote good practices throughout your website. In fact, good SEO practices can create a checklist of things you need to consider before you publish any type of content to your website. In doing so, it helps to improve the usability of your site and increase user experience satisfaction. For especially large websites, SEO practices also help your website run more smoothly overall.
It also helps you to stand out. If you and your competitors are selling the same products, by simply incorporating SEO practices into your website, you can increase your Google ranking.
Importance of E-A-T
E-A-T stands for “Expertise, Authoritativeness, Trustworthiness”. When it comes to creating content that users trust and that the Google algorithm considers “high-quality”, E-A-T is the most important component.
Being an expert in your field, or in relation to your service or product, helps visitors to trust in what you present. In order to be recognized for your expertise, it is important to provide useful and useful content. Referencing your expertise, such as degrees, honors, or certificates, can also help visitors to take notice.
Authoritativeness can be derived from your expertise, but also from the quality of conversations and reviews. Authoritativeness takes into account everything, from content to personal experiences and helps drive up your Google rankings.
Trustworthiness is important for all sites, but especially so for e-commerce websites. When users input any type of information into your website, they want to know this data is secure. Implementing an SSL certificate is a good place to start.
E-A-T is so important that Google has acknowledged that it makes their list of the top three considerations when it comes to determining the quality of your page. E-A-T establishes the overall value of your website and is important for those who want to provide quality content.
Local Search Engine Use
If you have a local business, ignoring the local part of a search engine puts you at a serious disadvantage. In fact, for most potential customers who perform a local search for a product, they are 70 percent more likely to follow it up with a visit to a store that is within 10 miles of their location. It is no secret that Google often favors businesses that have a lengthy, positive online history. However, Google has also demonstrated a preference for smaller, local businesses when a search is performed. Why? Statistically, roughly half of all searches are based on a local intention, such as going out to eat or buying a car. When Google ranks local websites first, it gives the searcher what they are looking for.
To optimize your local search, there are a few things you should consider. First, you need to provide accurate information. From addresses and phone numbers to hours and more, all information on your site should be correct. Encouraging reviews is also important, especially if they are honest. Positive reviews are a great way to establish your local E-A-T and promote your business. Local content and schema markup are also important.
It Takes Work, But It’s Worth It
Google rankings are important. Why? Because users tend to trust sites that are highly ranked on Google. By using SEO, E-A-T, and local search engines, you can work with the Google algorithm to increase your ranking and, therefore, establish trust with potential site visitors before they even click your link.
In addition to this, when users find your site through a Google search, they are more likely to promote your content through social media. That’s free advertisement for you! The easier your site is to use and find, the more visitors will recommend it to others.
At BionicWP, we understand how important it is to employ SEO tactics, E-A-T, and local search engine optimization to promote a successful website. After all, everyone wants their site to be successful! With our secure WordPress hosting services, BionicWP helps to keep your site safe and promote a trustworthy environment. In addition to this, our fast SSD servers help ensure your website is optimally supported for SEO.