Nowadays, search engine optimization (SEO) in WordPress, the means of maximizing the online visibility of a WordPress site in a search engine’s unpaid results, is vital for any website. However, SEO is a complex process that is continually evolving, therefore, it’s important to understand the fundamentals and adapt as you go. Basically, SEO consist of two parts, the technical part, and the natural branding part. In this article, we will explore how SEO works, how Admin Tools for WordPress (ATWP) and plugins benefit SEO, and how managed WordPress web hosting helps.
How SEO Works in WordPress
One of the keys of SEO is creating an enjoyable website experience with high-quality content. Once we have established the parameters of our site, we can begin to create content that benefits SEO. The following is a list of basic rules to follow to maximize SEO:
- Use a Focus Keyword: Google is a computer algorithm, therefore, keywords matter. Aside from writing for your consumer, you should decide upon a focus keyword. Using the Yoast SEO plugin, which analyzes keyword density, you can set a focus keyword for each article. Usually, 0.5% or more is a good density to aim for.
- Use Title Tags: The focus keyword should be included in your Title Tag, preferably at the beginning, The title tag can also be set in the Yoast SEO plugin and should not exceed 65 characters. Title tags will affect both SEO and also the clickthrough rate (CTR).
- Use Meta Descriptions: Though meta descriptions do not impact WordPress SEO in terms of rankings, they do affect CTR. A well-worded meta description, which should include your focus keyword, may motivate a user to click on your post rather than another. The meta description can be set manually in the Yoast SEO plugin and should range from to 150 and 170 characters.
- Use Header Tags (H1, H2, H3): The Google crawler bot will review HTML header tags – H1, H2, H3 – to gauge how relevant your content is. You should have a single H1 tag per post/page and several H2s and H3s below that. The H1 tag should include the focus keyword. Additional headers can include the keyword or variations of the keyword.
- Select the Right Theme: Some WordPress themes emphasize SEO, meaning they are optimized to facilitate a greater presence in search engines, and to afford enhanced. Another advantage of improved SEO WordPress themes is that you can readily select from a range of sub-specialties from sales sites to fundraising, so you can find the WordPress theme that best works for you.
How ATWP and Plugins Benefit WordPress SEO
Admin Tools for WordPress allow administrators to maximize the flexibility of a site for editors. They improve SEO by giving the editor access to fundamental functions without removing or editing plugins or content that could negatively impact the site’s performance or visibility.
Admin tools allow editors to do the following:
- Brand the admin interface with the site’s logo
- Protect the editor or developer from being deleted
- Control of the items that appear in the admin bar
- Hide the plugins that shouldn’t appear to other site administrators
- Hide the admin menus that shouldn’t appear to the other site administrators
- Hide admin notifications from other editors
- Turn off any automatic updates of WordPress
- Customizing a menu of the site to the admin bar
WordPress Plugins, bits of software that can enhance the functionality of your WordPress will also boost the SEO of your site. The following are a few of the most highly-regarded plugins, some of which have been mentioned in the first section:
- Yoast SEO: Yoast is arguably the most important SEO plugin given its range of formidable features, which include:
- Content and page analysis tool, which provides an overview of the page’s SEO-friendliness by evaluating the length of the content, readability, alt attributes, focus keywords, keyword density, page title tags, page meta description, any outbound links, and URLs among others, to ensure you’ve met all important SEO requirements.
- Yoast SEO also includes focus keyword reports, internal linking suggestions, redirect manager (for 404 URLs), and XML sitemaps.
- All in One SEO Pack: The All in One SEO Pack WordPress plugin includes a range of outstanding features, which include:
- Automatic notifications to search engines if changes are made to your site
- Instinctive optimization of titles for search engines
- Automatic generation of META tags.
- Prevention of duplicate content on WordPress pages.
- The All in One SEO Pack WordPress plugin also includes XML sitemap support, Google
- Accelerated Mobile Pages (AMP) support, Google Analytics support, redirect manager, built-in API, and SEO integration on e-commerce sites.
How Managed WordPress Web Hosting Helps
Ultimately, managed WordPress web hosting is a great investment since it saves times and offers enhanced performance. Among the benefits of managed WordPress web hosting, you’ll find the following:
- Global Reach
- Automatic Backups
- One-Click Staging Environments
- Premium DNS
Also, managed WordPress web hosting advances SEO because by having access to a team with extensive knowledge of how search engines really function, you can gain a competitive advantage over your direct competitors. A managed WordPress web hosting team can take a look at the focus keywords your competitors are targeting and also evaluate the keywords that are getting the most traffic, allowing you to discover which strategies work best for your site.
Search engine optimization (SEO) in WordPress has grown increasingly user-friendly and targeted, allowing users to enhance their website content and functionality to ensure a steady stream traffic. To find out more about how SEO works, how Admin Tools for WordPress (ATWP) and plugins benefit SEO, and how managed WordPress web hosting helps, contact BionicWP.