Are you trying to create a new WordPress website? Or maybe you want to make some simple changes to increase your SEO? Well, you came to the right blog post! Read on to learn all the simple content changes you can make on your website to enable a higher SEO rank.
Why Is SEO Important to My Website?
For those who are a WordPress Beginner, you might not have heard much about SEO. SEO, search engine optimization, is used to optimize your website, which can give you a higher ranking on search engines like Google. Getting a higher rank is a great way to get more customers since your companies will show up more than other businesses in your area does.
You see, when a person looks up the best contractor in the area, people usually only look on the first page of their search results. People don’t always ask for references or scour the old phonebook to get the best results. Instead, they trust search engines like Google to offer them the top businesses in their local area. By utilizing SEO, you can ensure that your website gets dibs on the first page where all the other best businesses are located.
You can also create title tags that you might have on your website, so it’s more user-friendly with potential customers. People want short, tags to what your post or website is about. Therefore, having interesting ones can enable more traffic to your website, especially if your written title tags answers popular questions that people are looking for. It can also help reel in those who are your target audience since they might be looking for something similar that’s mentioned on it.
Have you ever waited for a slow website to load? In case you didn’t know, you can further increase your SEO by optimizing the load speed of your website. There are tools like Pingdom that can get your speed faster than before. People are all about time these days, so by making it faster to load the pages, the less annoyed and happier they’ll be with the end results.
Those who have a website can grow their online business by using SEO and help you grow your business to the way you always dreamed it to be. However, not utilizing SEO the right way could also impact the way your customers view your website and online business.
Choosing Quality Content
Are you worried about how to select quality content for your website? Some websites can increase their SEO by creating more quality content. This means giving customers more quality by figuring out who your target audience is before you write any more content on your website. Writing about horses one minute and then about how to write your own manuscript won’t mesh together well. Instead, you need to figure out what your subject is and who you are talking to.
Then, you can figure out some keywords your target audience is using to get this information. You might use useful tools online to help you with keyword research. However, you can also come up with some on your own. For example, if you are writing about it, chances are you do your own research. You can write down words and phrases you use to get those answers.
Of course, organizing your blog posts or website copy pages on your Home Page or Contact Page can increase your SEO and make it easier for your readers to read. This means using titles, headers, and such that can make it easier to read faster and not seem so overwhelming to the reader.
Content to Avoid
Are you original with all the content you choose on your website? Picking quality content doesn’t mean you can copy and past website blogs or articles to make you sound more sophisticated. Google won’t rank your website highly at all, because they will figure out that you are posting other people’s content on your site. Being original and yourself will always win you more SEO points than taking the alternative route.
Some people want websites to have a more natural language to read through real fast on a website. However, you don’t want to make the content on your site too simple, and you don’t want it to be too complicated where you feel like you’re reading a college article. Instead, you need to use more of a middle ground writing style. An excellent tool to apply for this is the Hemingway App since it’s free to use and help you figure out what grade level you are using.
Bringing it all Together
By working your website copy, blog post content, and other elements that can increase your SEO rating, you can gain more traffic to your website. Having more quality content on your website can and incorporating easier-to-read headers and such can allow people to seek your website out. Especially if you are giving them something that no one else out there is giving them. This can inspire loyalty to your readers and customers, which will make you more money each time you are successful in continuing to optimize your website.