Nowadays, website content and blogs remain one of the most critical aspects. Website content managers have leveraged tremendous benefit lying at the disposal of different types of content. The ideal purpose of website content is to attract users on your site, convert all the accumulated traffic into sales leads, and convincing customers to make purchases or build revenue streams – by viewing targeted ads, buying products/services from affiliates, etc.
The final sector in the chain is about building a pool of loyal customers who would be critical to your brand power and growth and indirectly endorse it through their own recommendations.
Let’s get started with some of the popular types of content featured on websites!
The most common of them all! Having an exciting blog follows a reasonable prospect of a content marketing platform. It is a way of reaching out to your audience, attracting more visitors, and turning these visitors into leads and finally, paying customers. You can also add premium and free blog content on your site.
Blog content writers are widespread. A blog can be set up ideally on WordPress with a hosting service. The WP Help offers top-notch hosting service that offers WordPress websites, including 24/7 support, maintenance and site security.
Videos, in general, are highly effective visual content for each type of audience. In addition, if we talk about video entertainment, video tutorials and demo videos, the effectiveness will be even higher. What is more effective than demonstrating with tangible evidence that your services or products are the best?
Creating downloadable content in exchange for the personal data of potential customers is a strategy that is working more and more, especially if your goals are to inform and get leads. Thinking about creating an Ebook? Go for it!
The “play and win” factor has always been beautiful to the public. Although the user is not looking for any contest or has no intention of participating, he will almost always be attracted and will be tempted to try his luck. With this strategy, you will gain in reputation, connecting with your audience, in addition to offering entertainment!
Offering fresh news is an optimal strategy to keep your target market informed, plus – this helps with your SEO as well, talk about win-win!
Accompanying the text with images is highly recommended because it facilitates the user to read our texts and makes them lighter to “digest”. But, if we add Infographics, the effectiveness and engagement will be much higher. Infographics are perfect to summarize a post in visual concepts, to present data and figures, in short, to make the information more attractive and straightforward.
In addition, the infographics have the enormous potential of being shared in other blogs and websites, so in the face of SEO, we are talking about getting backlinks naturally, one of the great objectives of any web positioning strategy.
Doing a serious and well-planned investigation will have the unquestionable power of being referenced by any website in the sector and if the topic is of general interest, also the media such as online newspapers will talk about it, achieving visibility, increasing your reputation. And get external links from websites with a lot of authority, so your SEO will enjoy perfect health.
Webinars or virtual seminars are a content strategy that can provide many advantages for different objectives: gain visibility, gain leads and most importantly, the king of objectives: sales! In fact, webinars are a type of content very focused on results: through a registration Landing Page, the participants are attracted to leave their personal data.
Why is “relevant content” important for a website?
Some points to consider..
Language closest to the public: Writing today, there is the possibility of offering a tone closer to the user than the one you would use on your company website, which allows you to give explanations of your services or experiences with other words.
Build a community: Interactive content like videos, webinars, podcasts, open opportunities to contact a broader audience. As your blog grows, you are building a community of readers with whom you can share your experience and knowledge.
Improve web positioning: The insertion of new content makes search engines index the blog more frequently, and new pages (blog entries) appear in search results much faster and with better rankings.
Communicate directly: As your site gets a reputation, you will build a relationship with your audience. Also, the content allows you to create a direct communication channel with your visitors, thanks to the publication of comments.
Viralize the Content: Thanks to the continuous growth of social networks, it is becoming easier for your articles to spread throughout the system. That is why visitors can share the content on their Facebook and Twitter accounts.
Improve Positioning in front of the competition: With the publication of relevant and valuable articles, you will help build an image of a reference in the sector (as an expert). This will make your readers ask for advice and prioritize you over your competitors.
Managing Content On a Website
It’s the little things that count!
- Each site is differentiated by the type and volume of information, so you must take into account the style of the page and create from the beginning a pattern of layout for the contents, maintaining unity between each article.
- CMS has similar features to text editing programs, such as Word Office, which allow you to easily insert text, images, tables, etc., which simplifies user interaction.
- The images must be adjusted before uploading to the server. If possible, they should be uploaded in resolution for the screen (72 max 96 dpi), which do not weigh more than 500k, and that the size is regulated for use on the page. This will allow faster loading of images in the browser.
- An appropriate number of videos should be added on the platform so that you can stay connected and engage with your visitors on a frequent basis.
- Before including texts written in Word, we recommend you “filter the text” or delete styles and source formats. You can use Notepad to clean these formats if you work on a PC and then you can copy and paste it directly into the CMS. This saves time and prevents aesthetic changes on the page.
- When creating tables, consider your browser, as some allow you to freely transform the size of the table and others do not. We recommend working with Firefox or Chrome. In no way do we recommend working with Explorer.
Why does Consistency Matter?
Posting consistent content on your platform has brilliant advantages! Here are a few of them:
SEO: Search engines are powered by tools and algorithms which give priority to websites with consistent content. This implies a useful SEO benefit for your platform and will improve search engine ranking.
Lead generation: If a message is being targeted to visitors on a consistent basis, chances are they will notice it and may follow up with it. If ten visitors out of 100 follow up, then this would create a lead of 10 visitors that can be converted into customers.
Reputation: Visitors build trust with websites that stay consistent with their content. They would remember that a specific website specializes in a respective field, and they would want its recommendations.
No content is better than irrelevant content!
Posting content just to stay relevant will not do any good. It is better to avoid sharing irrelevant posts if you’ve run out of ideas or finding useless and easy way to update website content. If visitors find you delving into a subject that is not of your expertise, they may lose interest or trust. At the same time, forced efforts are also inadequate in quality and your loyal customers will point out when you are losing your touch.
So take it easy, let your content come naturally to you, consistency will follow.