Vying for your customers’ attention can be tough especially in this age of content. Your competitors can easily snatch them up from your grasp. So, you must find effective ways to stand out from the rest if you want to attract customers.
According to Statista, 63% of consumers rely on the internet to search for products and services. As a result, businesses are starting to see the benefits of having a website. It allows them to reach out to their customers and make their brands more accessible. There are many platforms to choose from when it comes to creating a website. WordPress is one of the most popular platforms out there.
With that, here are some of the main reasons to have a website using WordPress.
1. Easy to use
WordPress’ biggest appeal is its usability. Through it, anyone can start building their own website—even those without a background in programming or coding. They no longer have to deal with highly technical aspects of website-making. With just a few clicks, they can post content, change themes and layouts, and add functions to their website. In fact, there are specified buttons for any actions you wish to do on your website, such as edit/add a post, upload multi-media content, and save changes.
Moreover, WordPress is so popular that there are countless resources for learning about the platform. You can search for how-to articles online or even attend a webinar or seminar. There are also forums and official customer support where you can ask questions and request for assistance.
2. Low cost
If you are a bit tight on budget, WordPress is perfect for you. It is completely free to use without forcing you to pay to access all its features. Moreover, it is open-sourced. This allows you to freely improve on its functions and features, further enhancing your experience with the platform.
But if you want to create more than just a basic website, you will spend a few bucks to upgrade your plan. Nonetheless, the pricing for each subscription plan remains affordable. The highest being $45 per month. You will still have enough money to spend on other software programs for your website. FinancesOnline lists different examples of hosting service software, but you can also find a software that helps you build a WordPress site and provide its hosting already.
The importance of having a website is to boost your brand exposure. However, creating one is only the first step in the process. You must also ensure that your webpage will pop up in your customers’ searches. This is where search engine optimization (SEO) will come in handy.
WordPress offers some built-in SEO tools for your content. It can improve your keywords, meta descriptions, and title tags so that you can boost up your rank in search engines. WordPress also allows you to upgrade from basic SEO tools by installing other SEO plugins. Moreover, popular search engines like Google, Bing, and Yahoo tend to rankWordPress websites higher compared to other platforms due to its clean and simple code.
WordPress has extensive customization features that will let your unique brand identity shine through. Its extensive library includes themes, fonts, and plugins. It also supports an array of multimedia format from audio and video files to images. You can even set up RSS/email subscriptions to your page, commenting capabilities, and more. This gives you absolute control of how you want your website to look as well as its content.
This shows how much WordPress values the importance of a good website for business. It doesn’t limit you when it comes to the layout and functionality of your website. Moreover, customizing your WordPress website is a breeze. You can make use of its drag-and-drop editor or go more in-depth by editing your pages’ CSS.
5. Numerous integrations
Due to its popularity, there are countless third-party plugins and integrations for WordPress. The list is endless. From advanced SEO tools, customer relationship management (CRM) software, analytics tools, email marketing software, and payment gateways to name a few. There are even web hosting services like BionicWP which are designed exclusively for WordPress websites in mind.
Through this, you have access to more tools to improve your website. Moreover, you can connect your website to the rest of your business intelligence software. This can help streamline various processes such as marketing, lead generation, and customer management.
More exposure for your business
Almost everything and everyone can be found online nowadays. If you want to boost your brand’s reach, you should consider improving your online presence. This is one reason why create a website for your business.
WordPress is one of the most popular platforms for website creation. It is intuitive and easy to use. Moreover, it offers a wide selection of functions and features that can make your website unique and interactive. You can even take a step further by installing third-party plugins and software directly into your WordPress website. So go ahead and explore what WordPress has to offer for your business website.