Many times when analyzing the success of a blog, we become obsessed with a multitude of metrics such as the number of shares in social networks or the number of links we have achieved. However, it seems that we do not give enough importance to the comment section of a post when they really are very important.
Why are my blog comments even important?
While getting a comment on one of your posts so far was something that you did not give great importance, here are three points for which you will convince yourself of the importance of your users commenting on your blog:
They are a source of inspiration for the blogger:
Many times through the comments, users take the opportunity to raise new questions or questions that arise when reading a post. These questions are easy and clear the doubts of other users who may not have been encouraged to post new WP comments. Therefore, you can use it as a place to get ideas when generating future content on your blog. In addition, it is a way to show that you take into account the opinion of your readers. Use the questions that are made to you through the comments to generate new posts that may have an interest as well as useful.
It is the place where you communicate with your readers:
A user who bothers to devote part of his time to writing to you is very valuable. He is showing that what you have written has been useful or that he wants to share an opinion with you. A blog is not only a space to express your opinions but also to exchange ideas and positions that make having a space on the Internet a much more enriching experience.
Improve the web positioning of your blog:
Believe it or not, comments can help a lot to improve the web positioning of a blog. Think of it this way – when a user has to comment, they spend extra time on your site, increasing the time spent. This is a positive metric that Google takes into account since it is related to the user experience, a factor that values considerably. At the same time, we must not forget that comments are extra content that users create in the post and that Google reads, so it is a way to extend the post.
Think in terms of SEO
Best of all, users will also often use keywords related to content that you might not have considered. As you know, SEO is not simply repeating a keyword to satiety, but synonyms and related terms are also important. In this way, a user whose comments can be helping you also improve your web positioning through the content it generates. 48.2% of total web traffic comes from humans, the rest comes from bots. So, it is a great opportunity to target those users.
Advantages of activating comments
Knowledge of your audience:
It is the main feedback you receive from your audience. Yes, social networks and email are also worth it for this, but it’s not the same. Here your potential ideal client can express himself at ease without space limitations.
Source of inspiration: That about what you are asked in the comments would be a good topic for a future post.
Search engine optimization: Comments improve SEO for several reasons.
First, because your article arouses the interest of your audience, and that Google likes very much. Secondly, because the post is updated, so it is still valid. And ultimately because the words added by the comments are considered as part of the entry, so it is extended.
One important thing to keep in mind…
It requires time:
At first, when you have a comment on your blog, it makes you an immense illusion. As time goes by, and instead of getting you a couple of weekly comments, a couple of dozen arrive every day, you can be overwhelmed. And if you want to have your readers happy, you must answer them. So, the comments are eaten for a long time.
Seven tricks to get comments on your blog
1. Ask your readers to comment
Invite your readers to comment. Make questions. We all like to give our opinion-whether or not we know about the subject in question.
2. Go to your ideal client
Don’t talk as if you were giving a scientific lecture. Write from you to you, as if you were having a conversation with a friend while you drink a beer.
3. Show yourself as you are
You don’t have to tell in your blog what you just discussed with your significant other. It’s about empathizing with you. Be yourself, but don’t tell details of your private life – Avoid! at all costs.
4. Comment on other blogs
This great tactic will attract qualified traffic to your blog, people interested in your subject. In addition, it serves to make you known and to encourage other bloggers to comment on your articles.
5. Link to other blogs
We all like to use our content as an example. Linking to entries that complement yours is a great way to network and improve your content.
6. Don’t saturate your audience
If you publish three daily posts, unless you are an online newspaper, your audience will run away. The few that remain will not feel like commenting since they will spend their time reading.
7. Good comments, how to respond?
For there to be dialogue, there must be interaction. Readers are people, and they like to be answered. Your comment on a post really matters.
If all the above sounds too much of a hassle you should opt for comments plugin for wordpress to organize your entire comment system and make it more integrated, reduce spam and keep a proper database for incoming comments.
That being said, having good and quality comments may take more time than expected. It all depends on various factors such as good content for blogs that would actually prompt your readers to share their feedback, thoughts, and appreciation. Having a good overall presentation of your website that loads fast, is secure and consistent or really anything! You just have to make sure the content you’re putting out there is of actual value and makes a difference in someone’s life – be it helping them with their business, helping them find the right information or them relating to your words.